Terms & Conditions

Terms and conditions for using simplyAsk services

Last updated: November 2025

1. Acceptance of Terms

By accessing and using simplyAsk and its associated services (including askAda), you accept and agree to be bound by these Terms and Conditions. If you do not agree to these terms, please do not use the service.

2. Description of Service

simplyAsk is an AI-powered platform that provides information and answers questions using Retrieval-Augmented Generation (RAG) technology, grounded in verified source documents. The service is provided by Simply Asking Limited.

3. User Responsibilities

You agree to:

  • Use the service in compliance with all applicable laws and regulations
  • Not use the service for any unlawful, harmful, or fraudulent purpose
  • Not attempt to gain unauthorised access to the service or related systems
  • Not submit malicious code, viruses, or harmful content
  • Not abuse, harass, or harm other users
  • Not use automated systems to access the service without authorisation

4. AI-Generated Content

Important: simplyAsk uses artificial intelligence to generate responses. While we strive for accuracy through Retrieval-Augmented Generation, you acknowledge that:

  • AI-generated content may contain errors or inaccuracies
  • Responses are for informational purposes only
  • Content should not be relied upon as professional, legal, financial, or medical advice
  • You should independently verify important information
  • We are not responsible for decisions made based on AI-generated content

5. Intellectual Property

The simplyAsk platform, including its design, code, and branding, is the property of Simply Asking Limited and is protected by intellectual property laws. You may not copy, modify, or distribute any part of the service without our written permission.

6. User Content

By submitting questions or content to simplyAsk, you grant us the right to process, store, and use your content to provide and improve the service. You retain ownership of your content.

7. Service Availability

We strive to maintain service availability but do not guarantee uninterrupted access. We may:

  • Modify, suspend, or discontinue the service at any time
  • Perform maintenance that may temporarily limit access
  • Update features and functionality without prior notice

8. Limitation of Liability

To the maximum extent permitted by law, Simply Asking Limited shall not be liable for:

  • Any indirect, incidental, special, or consequential damages
  • Loss of profits, data, or business opportunities
  • Errors or inaccuracies in AI-generated content
  • Decisions made based on information provided by the service
  • Service interruptions or unavailability

9. Indemnification

You agree to indemnify and hold harmless Simply Asking Limited from any claims, damages, or expenses arising from your use of the service or violation of these terms.

10. Termination

We reserve the right to suspend or terminate your access to the service at our discretion, particularly if you violate these terms.

11. Governing Law

These Terms and Conditions are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Changes to Terms

We may modify these terms at any time. Continued use of the service after changes constitutes acceptance of the modified terms.

13. Contact Information

For questions about these Terms and Conditions, please contact:
Simply Asking Limited
Company Number: 16120955
The Chambers, 7 Church Street, Southwell, NG25 0AH
Email: [email protected]

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