simplyAsk - Intelligent AI Answers Powered by RAG

The Problem

Although AI offers all organisations huge opportunities for efficiency gains, large language models can't always be relied on to get the answer correct all of the time. They may not have the latest information or may even make a confident 'best guess' at the answer.

For organisations using AI to provide information to both internal and external users, it's important to ensure that the answers being given are accurate, current, and can be verified against a reliable source of information.

The Solution

simplyAsk ensures that large language models such as ChatGPT use only verified, supplied information to provide answers to user questions. Every response is grounded entirely in an organisation's source documents — and every answer includes references back to the original source page.

No guesswork, no outdated training data, no hallucinations. Just accurate, cited answers your organisation can trust.

The Technology

What is RAG?

Retrieval-Augmented Generation (RAG) combines the power of AI language models with your own knowledge base — so answers are always grounded in real sources, not guesswork.

Ask

A user asks a question...

Retrieve

The system instantly searches your knowledge base and finds the most relevant documents and passages.

Generate

AI generates an accurate, detailed answer grounded entirely in your real sources — with citations.

Under the Hood

How simplyAsk Works

A complete AI-powered pipeline — from document ingestion to multilingual answers.

Document Ingestion

Your documents are processed and indexed for lightning-fast search, ready to be retrieved the moment a question is asked.

Hybrid Search

Combines semantic understanding with keyword matching to find the most relevant content every time.

Multi-Source Retrieval

Search across multiple knowledge domains simultaneously — legislation, guidance, policies, and more.

AI-Powered Answers

AI generates detailed, natural-language answers grounded entirely in an organisation's source documents.

Source Citations

Every answer includes verifiable source citations so users can check and explore further.

Multilingual

Ask questions and receive answers in over 100 languages — breaking down barriers for global organisations.

Our Product

Meet askAda

The AI chat assistant built on simplyAsk — ready to deploy for your organisation.

askAda

Your AI Chat Assistant

askAda is the public-facing chat interface powered by simplyAsk. It gives your users instant, accurate answers drawn from your organisation's knowledge base — available 24/7.

Already live at askada.tax as a UK tax research assistant for professionals, askAda demonstrates the power of RAG applied to a real-world domain.

Streaming Answers Voice Support White-Label Branding Source Citations Multilingual Public or Login Access

See it Live

Why RAG?

Benefits of RAG

Retrieval-Augmented Generation solves the biggest challenges with AI in organisations.

No Hallucinations

Answers are grounded in your actual documents — the AI can only reference what's in your knowledge base.

Always Up to Date

Update your knowledge base at any time. New documents are searchable immediately — no retraining required.

Source Transparency

Every answer includes citations to the original source, so users can verify and explore further.

Domain Expertise

Your AI becomes an expert in your specific domain — tax law, council policy, housing regulations, and more.

Cost Effective

No need to fine-tune expensive models. Simply upload documents and start answering questions immediately.

Secure & Private

Your data stays yours. Documents are stored securely and never used to train external AI models.

The First Step

Request a demonstration of simplyAsk
for your organisation

... and test the system on your own information.

Get In Touch Try askAda